ASM Artistic Team Mission

The ASM Artistic Team was created on February 2008 in Mexico City after a meeting between Letty Milazzo, President of ASM Beauty World Academy and Randall Cover owner of Self by Randall Estetica & Spa.  

The objective is to provide higher and Continuing Education to students and professional hairdressers.

The members of the ASM Artistic Team are hairdressers with experience in Hair Shows. Our commitment is to provide education on Haircut, Hairstyles, Make-Up, Color Techniques and the TRENDS on Hair Fashion, all of the courses are Bilingual in English and Spanish, as well as the members of the team.

Leticia Milazzo - President

Leticia Ramirez Medina, born in the Mexico City, received her High School Diploma from the “Insituto Renacimiento” in Mexico City. Once graduated, she studied Tourist Business Administration. She then moved to Miami on April 19, 1989 and married Mr. Sal V. Milazzo on December 28, 1992. She is now Mrs. Leticia Milazzo and the owner of ASM Beauty World Academy, Inc. Mrs. Milazzo understands that education is the key to success and, therefore, has been working with High Class Hairdressers from Europe and countries around the world.

She has been administrating ASM Beauty World Academy since 1999. The Academy is approved to offer Continuing Education in Florida Illinois and Texas, and is expanding to other states. The school also has available Continuing Education courses online.

Then, in February of 2008, Mrs. Milazzo founded the ASM Artistic Group along with the Director of the group, Mr. Randall Cover who is also a member of the Coiffure de France, as well as the other select members of the group.

Mrs. Milazzo is also in the midst of a new project. This year, she is creating her own private make-up label, “Milazzo Mineral Make-up.”

Michelle Zavala

Michelle Zavala studied in Mexico and other countries around the World, she is part of the Haute Coifurre Francaise (the group of stylist with more talent in their diversity) and of the L’Oreal Professional Ambassador Stylists.

 She has participated in different types of international and national events like the re-launching of the Tecniart line in 2002 and in the training of the members of the Creation Workshop (Taller de Creacion), as well as in the Tour Tecniart. She was invited to the launching of the Autumn/Winter collection 2002 of the HCF in Paris, the same that was launched in Mexico, and the launching of the Spring/Summer collection of L’Oreal, she participated in the Cheyenne Show 2003 in Cancun, Michelle won the trip to Paris in 2004 of the Majilit Contest, she also participated in the Frida Kahlo show in the Carmen beach 2005. She has been judge in three occasions of the Color Trophy, and in 2006 was chose to represent Mexico participating in the Frida Kahlo Tribute in the Louvre Museum at Paris.

Currently, she is the owner of Concept Salon & Spa with her partner Christian Palavecino.

Christian Palavecino

Christian is an Argentine Stylist, he studied in Vidal Sassoon, Tony & Guy, and L’Oreal Professionel Internationally, started his career in Buenos Aires, Argentina.

He worked with Pino, Marcelo Rivera and Hugo Marchand, Christian opened his own salon L’eclt Equipe. He participated in fashion shows, magazines and photo sessions for several brands.

In 1991, he got a proposal by Jose Luis Elizondo to go to Mexico, he was there one year and met Joss Ifergan, they became members of the JossClaude artistic group.

In 1999, Christian and Michelle, his partner, opened Concept Salon & Spa.

Christian is an active member of the Haute Coiffure Francaise since 1999, he is also stylist ambassador of L’Oreal Professionel, he has participated in several platforms, photos for magazines, L’Oreal Collections, he teaches haircut and master creative courses, has participated as judge in the Color Trophy for five occasions and in fashion shows like Fashion Week y Fashion Mercedes Benz.

Currently, he is manager of the Concept Salon & Spa and takes care of operative system, as well as updating all the equipments.

Walter Rodriguez

An Argentine stylist, he was first educated in cosmetology by L’Oreal in 1996, he also determined his skills as a stylist in Spain with Llongueras Madrid in 2000, with L’Oreal and Wella Mexico, 2008, and Tony & Guy Argentina, 2005. From 1993-1996 while he was an assistant for Roberto Giordano, he organized events for magazines like Gente, Vogue, Parati, and Cosmopolitan and also for fashion shows in Uruguay and Argentina.

From 1996-2001, he served as a stylist in salons and fashion shows for Daniel Cruece and Claudio Cerini, he also organized campaigns, design advertisement and magazines for Claudio Cerini. From 2001-2006, he was the image consultant for the group Bandana and Airbag, he was responsible for their image in several theatres, stadiums, TV shows, Radio presentations, CD and Magazine covers. In 2007, he became the  salon manager and creative director for JossClaude in Mexico, DF. In 2007/2008, he worked as an stylist for JAQUES DESSANGE in Mexico DF.

He currently trains assistants in new techniques and tendencies, does cuts and styles, works in Randalls’s Esthetics & Spa.

He is specialized in “Urban Tendency” haircuts, his experience is based in European and American techniques.

Our Artistic Team:




6423 Stirling Rd.

Davie, Florida 33314

Tel: (954) 321-8411

Toll Free: (877) NSTYLE2


Fax: (954) 321-8683



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